We strive to keep your data safe and secure.
Our store offers an optional SMS text messaging program (the “SMS Program”), which may be provided and powered in part by our service provider, Goodlight AI. If you choose to enroll, we collect the mobile phone number you provide, along with information related to your account such as your loyalty ID or rewards account number and any other details you choose to share (for example, your name, preferred store, or shopping interests).
We use this information to send you SMS messages such as promotions, coupons, rewards or loyalty updates, and other store or program alerts, and to link your mobile number to your loyalty or rewards account so that offers can be applied and personalized. We may also use information about how you interact with our messages (for example, whether links are clicked) to help us understand and improve the SMS Program.
We may share your information with trusted service providers, including Goodlight AI and other vendors that help us deliver SMS messages, manage loyalty or rewards programs, process data, or perform analytics on our behalf; they are only permitted to use your information to provide services to us and must protect it appropriately. We do not sell your personal information to third parties for their own marketing purposes.
Participation in the SMS Program is voluntary, and message frequency may vary. Message and data rates may apply from your mobile carrier. You can opt out of SMS marketing at any time by texting STOP to the number used for the program, and you may request access to or deletion of your information by contacting us using the information provided in this Privacy Policy. For more details about how we handle personal information in general, including your rights and choices, please review the rest of this Privacy Policy.
In addition to SMS text messages, we may offer optional voice call features, which may be provided and powered in part by our service provider, Goodlight AI. If you choose to enroll in these voice features, we may use your phone number and account information (such as your loyalty or rewards account) to place calls that may include live agents, automated systems, or artificial/prerecorded voices, including AI-generated voices.
We use these voice services to provide marketing offers, loyalty or rewards updates, and other store-related or program-related information, and to improve our services through analytics. We may share your information with trusted service providers, including Goodlight AI and telephony vendors, who help us place and manage these calls and are only permitted to use your information to provide services to us. You may opt out of marketing calls at any time by following the opt-out instructions provided during the call (if available) or by contacting us using the information provided in this Privacy Policy.